Case Studies

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Objective:

Planning an integrated communications strategy for Premier Inn Hotel in the UAE to ensuring the brand is on top of mind for members and business' travelers. 

Approach: 

Create further brand awareness and  visibility via implementing a number of tactics including, hosting events and workshops. And, identify key media titles and influencers for reviews and utilizing the property's facilities and offerings. 

Results:

Proposed activities, and F&B events with a variety of media and influencers in attendance. Increased media clippings and coverage. 

Objective:

Making TRIPVITAL an active business digitally and physically, increasing traffic over both the website and social media, managing interactivity during the tourism seasons.

Approach: 

Design the strategy and creative direction aiming to initiate the digital platforms, engaging, informative, and interactive social media content,  whilst at the same time, increasing brand awareness, and working on SEO to generate traffics. 

Results: 

71K followers on Social media channels, 2000 visits a day on the website organically. 

Objective:

Support Collins Aerospace's presence in the Kingdom's market and potentially connect them with key government stakeholders while re aligning their strategy with future visions.

Approach:

Developed the framework for an extensive stakeholder outreach focusing on cooperation with Saudi regulators.  

Results:

We produced a detailed-report, supplemented by representatives and business leaders. 

Objective:

Build profile for Argotec's space technology in KSA and connect them amongst key government stakeholders while fostering relationships with the region's aviation, defence, and tech journalists. 

Approach: 

We were tasked to putting together and implementing a stakeholders plan to provide networking, meeting, and engaging the media to amplify key messages.  

Results: 

Engagement with SAMI, Serco and other local stakeholders. Multiple interviews, speaking engagement and profile building opportunities. 

Objective:

Outline a media engagement program built on the focus of positioning FMF as a premium platform for the mining industry and thought authority. 

Approach:

Developed quarterly media relations events that keep media

representatives interested in following the FMF content and work with them to become brand ambassadors. 

Results:

FMF newsroom activation was reviewed and unpacked topical content, with an amplified range of sessions, link seminars, and generated organic insights for both paid and earned media.

Objective:

ARKAN is a leading healthcare provider, they operate both  in Turkey and abroad in more than 50 ’ countries. To prepare spokespeople including, the CEO and the managerial members for media interviews locally, regionally, and globally in Expomed Eurasi. 

Approach:

We developed a set of simulation programs focusing on key messaging and corporate achievements from various examples and initiatives being operated since 2021. 

Results:

Secured over seven regional and int'l media outlets, including prominent trade magazines in medical technology, and potentially increased production capacity in the same fiscal year.